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I am a college grad who cannot find a job in marketing. Please give some tips on what I could be doing wrong.?

In 2004, I graduated from USF with a BS degree in Marketing. In 2006, I graduated from AIU with a MBA in Business Management. For some reason, I am still having difficulty finding a job. It seems as though, all companies want every candidate that applies for their openings to have many years of experience. Please explain how do you obtain experience if no one hires you. I have know I will be a successful marketing executive one day. It is just a matter of time when someone will give me a chance to use my strengths to help their company grow. I would like to hear the point of view of experienced professionals, hiring managers, and college graduates who may have experienced the same problem. I live in the Tampa Bay area and hope that someone responding to this situation can help me secure a career with their growing company or give me tips on what I need to change to look more attractive to other employers. Thanks in advance.

Marketing is a broad topic with so many opportunities you really need to focus on an industry or sector. For instance if you really understand the travel industry you need to apply in that industry and have contacts. When you interview I would suggest doing a marketing analysis on the company your interviewing with. Ideas are a dime a dozen. Implementing great ideas is why really good marketing people make really good money.

If you go into a business and can help them identify “NEW’ opportunities to drive new customers and business that are cost effective and support the brand you will get a job as long as they can afford you.

If you walk in and just tell them what you learned out of your textbooks or give them a marketing plan they can’t afford you won’t get the job.

An MBA is great but real experience and business contacts are much more valuable. At the end of the day Companies want to make more money. Can you really help them do that cost effectively? Think about it….

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